MARKETING RESEARCH

We can handle the most complex data.

MARKETING RESEARCH

Softwings has good experience in data processing & analysis, and can execute the most complex data cleaning and tabulation projects required in survey research. Internet, CATI and paper studies, or any combination thereof; single country or multi-country, in any form, and from any source; we can handle the most complex data and provide the output desired by our clients.

CAPABILITES

  • Highly skilled team can be delivering any number of projects.
  • Extensive experience: multi-country tracking studies usage studies.
  • Price sensitivity tests, brand tracks, and fast-turnaround omnibus studies.
  • Data cleaning and tabulation on Quantum.
  • Data conversion to SPSS.
  • SPSS family of products and other statistical packages.

INDUSTRIAL CAPABILITES

  • Consumer packaged goods
  • Food & Beverages
  • Technology
  • Retail
  • Automotive industry
  • Healthcare/medical domains
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